可持续商业研究所（Subri）
欧洲通信监测器
纵向调查探讨战略沟通与公共关系欧洲的实践
挑战
连续15年（2017-2021）我们对通信管理卓越原则的研究是支持在响应数字化，中扩频和不断变化的业务需求的动态发展时提供不受管制的专业化。
由欧洲公关教育和研究协会（EUPRERA）和欧洲通信董事会（ECD）的支持，我们的年度欧洲沟通监测（ECM）调查来自80多个国家的5000多个通信专业人员是最全面的沟通分析管理全球。
该方法
在过去的十四年中，来自40多个国家的超过25,000名欧洲沟通专业人士参加了对监视器的调查。根据EAC提供的数据库，在欧洲每年都有数万（2016年2016年的40,000人）。通过国家研究合作者和专业协会发送额外的邀请。在线问卷（英文）是基于来自以前的研究和文学的研究问题和假设;他们预先测试了来自各国的沟通专业人士。
该调查侧重于：
- 启用最高管理和其他工作人员的新方法
- 利益相关者参与
- 社交媒体影响者的作用
- 社交媒体技能和管理能力
欧洲通信监测监控2018年 战略沟通与假新闻，信任，领导，工作压力和工作的挑战
影响
我们的研究通过建模高性能的通信功能和创造卓越框架来推动组织成功。它通过建立标准化的能力框架来引导实践的专业化。它通过提高对性别摊牌等不公平做法的认识来支持该部门的未来可持续性，并确保该部门更好地编写了为假新闻和网络安全等问题等技术进步而准备的技术进步。
ECM是全球战略通信的最大和最长的跨国研究
该研究探讨了公司，非营利组织在内的公司，非营利组织的战略沟通和公共关系的现行实践和未来发展。 ECM调查结果的范围现在扩展到包括亚太地区的双年度调查（自2015年以来），拉丁美洲（自2015年以来）和北美（自2018年以来）地区创建了真正全球现代通信管理实践的地区。
通信监控系列是全球最全面的研究，涵盖了80多个国家。它是本领域唯一不断的全球研究，涉及全面的实证研究标准，并提供对其采样程序和受访者的透明度。
在超过160个同行评审期刊文章中报告了结果，书籍章节，专业杂志的捐款，在各大洲的多种语言中的职业杂志，keynotes，演示文稿和网络研讨会。
......我们很自豪能够支持这一创新研究项目，最终看到了对最高管理人员和沟通者的日常惯例的这一重大贡献。看到以这样一种务实和实用的方式使用的实证工作是令人耳目一新的，以帮助专业化和改善战略沟通的未来表现，最终是我们的组织。
输出和识别
- Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Verčič, D. (2020). 欧洲通信监测器 2020. Ethical challenges, gender issues, cyber security, and competence gaps in strategic communication. Results of a survey in 44 countries
- Zerfass, A., Verčič, D., Verhoeven, P., Moreno, A., & Tench, R. (2019). 欧洲通信监测器 2019. Exploring trust in the profession, transparency, artificial intelligence and new content strategies. Results of a survey in 46 countries. Brussels: EUPRERA/EACD, Quadriga 媒体 Berlin
- Zerfass, A., Tench, R., Verhoeven, P., Verčič, D., & Moreno, A. (2018). 欧洲通信监测器 2018. 战略沟通 and the challenges of fake news, trust, leadership, work stress and job satisfaction. Results of a survey in 48 Countries. Brussels: EACD/EUPRERA, Quadriga 媒体 Berlin
- Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2017). 欧洲通信监测器 2017. How strategic communication deals with the challenges of visualisation, social bots and hypermodernity. Results of a survey in 50 countries. Brussels: EACD/EUPRERA, Quadriga 媒体 Berlin
- Tench, R., Vercic, D., Zerfass, A., Moreno, A. & Verhoeven, P. (2017). Communication Excellence – How to Develop, 管理 and Lead Exceptional Communications. London: Palgrave Macmillan
- Zerfass, A., Verhoeven, P., Moreno, A., Tench, R., & Vercic, D. (2016). 欧洲通信监测器 2016. Exploring trends in big data, stakeholder engagement and strategic communication. Results of a survey in 43 countries. Brussels: EACD/EUPRERA, Quadriga 媒体 Berlin
- Zerfass, A., Vercic, D., Verhoeven, P., Moreno, A., & Tench, R. (2015). 欧洲通信监测器 2015. Creating communication value through listening, messaging and measurement. Results of a survey in 41 countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Tench, R., Vercic, D., Verhoeven, P., & Moreno, A. (2014). 欧洲通信监测器 2014. Excellence in Strategic Communication – Key Issues, Leadership, Gender and Mobile Media. Results of a survey in 42 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2013). 欧洲通信监测器 2013. A Changing Landscape – Managing Crises, Digital Communication and CEO Positioning in 欧洲. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Vercic, D., Verhoeven, P., Moreno, A., & Tench, R. (2012). 欧洲通信监测器 2012. Challenges and Competencies for Strategic Communication. Results of an Empirical Survey in 42 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Verhoeven, P., Tench, R., Moreno, A., & Vercic, D. (2011). 欧洲通信监测器 2011. Empirical Insights into Strategic Communication in 欧洲. Results of a Survey in 43 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Tench, R., Verhoeven, P., Vercic, D., & Moreno, A. (2010). 欧洲通信监测器 2010. Status Quo and Challenges for Public Relations in 欧洲. Results of an Empirical Survey in 46 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2009). 欧洲通信监测器 2009. Trends in Communication 管理ment and Public Relations. Results of a Survey in 34 Countries. Brussels: EACD/EUPRERA, Helios 媒体
- Zerfass, A., Moreno, A., Tench, R., Vercic, D., & Verhoeven, P. (2008). 欧洲通信监测器 2008. Trends in Communication 管理ment and Public Relations – Results and Implications. Leipzig: University of Leipzig/Euprera
- Zerfass, A., Van Ruler, B., Rogojinaru, A., Vercic, D., & Hamrefors, S. (2007). 欧洲通信监测器 2007. Trends in Communication 管理ment and Public Relations – Results and Implications. Leipzig: University of Leipzig/Euprera
- Zerfass, A., Hagelstein, J., & Tench, R. (2020). Artificial intelligence in communication management: a cross-national study on adoption and knowledge, impact, challenges and risks. Journal of Communication 管理ment
- Wiesenberg, M., & Tench, R. (2020). Deep strategic mediatization: Organizational leaders’ knowledge and usage of social bots in an era of disinformation. 国际 Journal of Information 管理ment
- Verhoeven, P., Zerfass, A., Verčič, D., Moreno, A., & Tench, R. (2020). 战略沟通 across borders: Country and age effects in the practice of communication professionals in 欧洲. 国际 Journal of Strategic Communication, 14(1), 60-72
- Verhoeven, P., Zerfass, A., Verčič, D., Tench, R., & Moreno, A. (2018). Public relations and the rise of hypermodern values: Exploring the profession in 欧洲. Public Relations Review, 44(4), 471-480
- Verčič, D., Tench, R., & Tkalac-Verčič, A. (2018). Collaboration and conflict between agencies and clients, Public Relations Review, 44(1), 156-164
- Tench, R., Tópic, M., & Moreno, A. (2017). Male and female communication, leadership styles and the position of women in public relations. Interactions: Studies in Communication & Culture, 8(2-3), 231-248
- Tench, R., Moreno, A., & Okay, A. (2017). Re-fuelling the talent tank. A qualitative study of key deficiencies, future needs, and life-long learning needs of communication management professionals in 欧洲. Communication & Society, 30(3), 109-127
- Tench, R., & Topic, M. (2017). One Step Forward, Two Steps 背部? An Analysis of European PR Practitioners? Views on the Position of Women in the PR Industry (2009-2015). Current Politics and Economics of 欧洲, 28(1), 83-105
- Tench, R., Laville, L., & Kiesenbauer, J. (2016). Exploring the magic of mentoring: Caraeer planning for the public relations profession. In P. S. Brønn, S. Romenti, & A. Zerfass
- Tench, R., & Jones, B. (2015). Social media: the Wild West of CSR communications. Social Responsibility Journal, 11(2), 290-305
- Moreno, A., Navarro, C., Tench, R., & Zerfass, A. (2015). Does social media usage matter? An analysis of online practices and digital media perceptions of communication practitioners in 欧洲. Public Relations Review, 41(2), 242-253
- Moreno, A., Verhoeven, P., Tench, R., & Zerfass, A. (2014). Increasing power and taking a lead – What are practitioners really doing? Empirical evidence from 欧洲an communications managers (Incrementar el poder y asumir el liderazgo – ¿Qué hacen realmente los profesionales? Evidencias empíricas sobre los gestores de comunicación en Europa). Revista Internacional De Relaciones Publicas, 4(7), 73-94
- Verhoeven, P., Tench, R., Zerfass, A., Moreno, A., & Vercic, D. (2014). Crisis? What Crisis? How 欧洲an communication professionals handle crises and crisis communication. Public Relations Review, 40(1), 107-109
